The brand needed to celebrate its green credentials and its commitment to its founding principles, but at the same time present itself as a solid and reliable service with a 21st century outlook.

Client: Green Tomato Cars

 

Agency: NUW CREATIVE

 

Creative Director: Paul Wilkinson

 

Logo Design: Georgia Cooke

 

GRAPHIC DESIGN: C SHENG

 

Photography: Mark Mercer

 

 

 

 

 

 

 

 

 

Green Tomato Cars is London's premier environmentally focused car service. Established in 2006, with just 4 Toyota Prius' cars, they now have a fleet of over 500 vehicles. 

The creative brief was prompted by expansion and growth in the business, with the aim to rebrand the company to appeal to a wider business audience, whilst still retaining the sense of quirkiness, and alternative nature of the original offering.

The brand needed to celebrate its green credentials and its commitment to its founding principles, but at the same time present itself as a solid and reliable service with a 21st century outlook.